Marketing Operations Manager

Company Name:
Exterro
Position Type:
Full-time
Exterro is seeking a Marketing Operations Manager to lead our Marketing team towards executing synchronized, effective demand generation campaigns, digital marketing programs and measuring those efforts with analytics and insight. You will oversee all operational aspects of our marketing activities - from usage and administration of our marketing automation tool (Pardot) through to managing the lead waterfall as leads go through the various stages of conversion within salesforce.com before an opportunity is created by our sales team. This includes creation of all required dashboards and reports to ensure full visibility throughout the process. It is critical that you ensure the overall quality delivery and timeliness of implementation of all Demand Generation assets and campaign launches. You will be a crucial role between Marketing and Sales to ensure we are driving the highest quality leads from our demand generation, SEM/SEO and social media efforts.
Key Responsibilities:
Execution & optimization of marketing programs including project planning, asset creation, list segmentation, email marketing, tracking and measurement, providing actionable recommendations to maximize ROI
Design, develop and optimize end-to-end campaign and lead management processes that support a top-notch demand generation engine
Participate in marketing plan and project prioritization, working with internal stakeholders, to develop and consistent planning

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