Product Marketing Manager

Product Marketing Manager About Us: Tektronix is a place where people are challenged to explore the boundaries of what's possible, bringing the digital future one step closer every day. Our work accelerates technological breakthroughs that are revolutionizing culture and industry worldwide. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. Realize your true potential at Tektronix - join us in revolutioneering a better tomorrow. Description: Are you an experienced marketing professional looking for a great next step in your career? If so, Tektronix has an outstanding opportunity for a driven and successful Product Marketing Manager in its Service Solutions Organization (SSO), a global business that generates approximately one quarter the company's revenue. Primary Responsibilities: + Work with executive team and staff to prepare marketing strategies aligned with overall business strategy + Analyze market trends and recommend changes to marketing and business development strategies based on feedback and analysis + Drive problem-solving and voice-of-customer initiatives to ensure strong positioning and product line growth. Access customer experience and process data collaboratively with operations, product planning, sales and other internal personnel + Identify opportunities to enhance existing products and marketing programs. Perform market research and analysis activities such as competitor analysis, sales forecasts, new market trends, etc., in support of proposed marketing programs and new product introductions + New Product Introduction (NPI) Development and Execution: successfully prepare and launch key products to meet or exceed targets. Global product strategy and product roadmap management + Develop, manage, and execute new marketing programs related to the current portfolio, new product proposals and introductions, product line modifications, and pricing proposals + Collaborate with other marketing and executive staff in the development of a marketing plan, sales plan and account management process in order to identify markets, counter competitive threats, and execute on strategic objectives Qualifications: Minimum Requirements: + Bachelor's degree + Minimum of 5 years' experience in a marketing role + Leadership: must be a strategic thinker able to convert transformative ideas into practical solutions that deliver real results + Strong base in marketing fundamentals, including: segmentation, pricing, positioning, articulating value propositions, building a differentiated strategy, understanding customer needs, and more + Strong project-management and organizational skills + Ability to multi-task and remain flexible in a fast-moving environment + Excellent written, verbal, and presentation skills + Self-motivated and creative, with a focus on continuous improvement and new ideas + Teamwork: must be able to lead cross-functional teams to meet objectives + Ability to influence others for results: must be able to inform, convince, and persuade others to act on key initiatives to deliver measurable results, across all levels of the organization and across functional boundaries Additional Desired Skills and Experience: + MBA degree preferred + Experience marketing products globally with a track record of increasing market share + Experience working within a branded B2B environment with exposure to large-scale projects and cross-functional collaboration + Proficient in financial analytics, strategic frameworks, and competitive analysis + Experience in a service business, including Software-as-a-Service (SaaS) Due to US Department of Commerce export control regulations governing technical data of Tektronix products, Tektronix needs to know the citizenship of all its employees. Note that US Citizensh

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