Category Director

Reser's Fine Foods is one of the nation's premiere manufacturers of high-quality refrigerated foods including deli salads, side dishes, chip dips, tortillas and Mexican snacks for families across the United States and Canada. Reser's manufactures thousands of products! Some of our brands include Reser's, Mrs. Kinsers, Don Pancho, Baja Caf , and Stonemill Kitchens. You will see our mouth-watering products in supermarkets, restaurants and local outlets across the nation! Responsible for actively managing all category and brand activities. + Oversee development and ensure execution of comprehensive annual and 3-year Category and Brand Plans for Sides, Entrees, Salads and Dips. Plans should include: + Category and consumer insights + Brand positioning + Consumer communications (including PR, social media, advertising, coupons, promotions, sweeps, etc.) + Trade activity (advertising, promotions, programming) + New product launches + Package structure and design changes + Budget + Actively manage NASCAR program and agency partner + Actively manage all retail digital activity and agency partner + Actively manage all retail PR activities and agency partner + Drive Category insights/research activities + Grow expertise in creating compelling sales stories and presentations + Support key customer relationships and attend sales calls. + Act as point of contact for ACNielsen and ensure full utilization of this resource + Directs and manages Category Managers to ensure consistent, superior quality of all materials produced + Ad hoc duties/Marketing Director backup and support as needed + Bachelor's Degree required (in Marketing preferred). MBA is required. + 10-20 years of Consumer Packaged Goods marketing required. + Strong financial skills, with budget management and P& L experience. + Must have excellent presentation, clear communication and negotiation skills. + Must have exemplary leadership skills with the tenure and experience to mentor the marketing team. + Must have proven track record of producing results. + Must have significant experience in building and driving marketing strategy. We offer a competitive compensation and benefits package designed to help employees live a healthier life, build rewarding careers and save for the future. Reser's offers choices whenever possible, because we recognize the diverse and ever changing needs of our employees. Benefits include medical, dental, vision, AD& D, life, 401(k) with match, wellness programs, paid holidays and vacation time to name few! ID: 2016-1838

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